Riot Games has officially announced Honda as its exclusive automotive partner for the League of Legends happening this month. The LCS will start with the Summer Split Playoffs on August 10 in Los Angeles and end with a two-day Final event in Detroit, MI on August 24 and 25. Additionally, the automotive giant will be sponsoring the League MVP and the NA LCS Scouting Grounds. Both of the other events are expected to bring in up-and-coming players from all over the country.\r\n\r\nThe automotive giant has already established its partnership with Team Liquid, which was announced last January. The team from the Netherlands will be sporting a jersey with the brand\u2019s logo and will be arriving at the venue with a fleet of Honda Odyssey minivans. Honda\u2019s deal with the LCS event will make them the first automotive brand to sponsor an eSports league and one of the participating teams.\r\n\r\n[embed]https:\/\/twitter.com\/lcsofficial\/status\/1159477942369439744[\/embed]\r\n\r\nAmerica Honda\u2019s Media Strategy manager Phil Hruska told reporters that they are working hard to expand their \u201coverall gaming strategy\u201d from the start of the year and that the Team Liquid deal came in just in time. \r\n\r\nHe also added that the company is taking a \u201ccrawl-walk-run approach\u201d and are simultaneously looking for various other opportunities to expand its gaming reach. Hruska also stressed that the Riot Games deal took longer to build but cam in as natural as their previous tie-up with TL.\r\n\r\nHonda\u2019s approach and its partnership with TL were widely accepted on social media. He adds that the whole point of partnering with the team brought them to the bigger spectacle of social media and esports. He also adds that the new partnership is the company\u2019s new instrument of going where people\u2019s interest is directed and as, \u201cpeople watch less traditional media.\u201d\r\n\r\nTo assist in helping make a clear definition of the car maker\u2019s two sponsorship, they released 15-second videos featuring members of Team Liquid. The video has the tagline, \u201cfind their drive,\u201d directing the members towards success.\u00a0The videos will be featured in various social media outlets, including Facebook, Reddit, Twitter, Twitch, and Instagram. It will also be one of the highlights during the LCS Scouting Grounds and the League MVP awards.\r\n\r\nRiot Games\u2019 LCS has also partnered with several other companies, including several social broadcasting platforms like Rocket Mortgage by Quicken Loans, U.GG, and Caffeine.