The tech world is continuing to receive shakeup after shakeup, with the fourth quarter of the year thus far having been dominated by Nvidia‘s 30-series RTX graphics cards. With the 30-series continuing to roll out, the 3070 releasing tomorrow, AMD stepped in to throw their hat in the ring.

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AMD serves as dominant competitors in the tech spheres, with their recently-announced computer processors seeming to have blown Intel well out of the water. It seems, however, that they weren’t content with dominating processors.

Today, AMD revealed their new Radeon RX 6000 series GPUs. This announcement, 24 hours before the launch of the GeForce RTX 3070, has been met with a resounding amount of interest as much of the gaming community turns to AMD.

Three cards were announced today – the Radeon RX 6800, 6800 XT, and 6900 XT. These cards directly compete with the three 30-series cards from Nvidia, the GeForce RTX 3070, 3080, and 3090, providing an alternative to each.

These new cards are built on AMD’s new RDNA2 GPU architecture, the upcoming backbone of their industry, as well as console gaming. It’s this new development that particularly has everyone turning their heads.

Very rarely has AMD been able to compete directly with Nvidia in the graphics sphere, but the company seems confident that they’ll be able to take the developers on with ease, flaunting the new architecture and their “Big Navi” Navi 21 designs as the champion of their line.

The same can be said for their processors, though, with Intel being their primary competitor. Their recent Zen 3 architecture for the processors they announced earlier this month compete – and in most cases beat – with Intel’s highest line.

It certainly seems like AMD wasn’t content with ending 2020 on a note of complacency with all of the announcements they’ve stepped forward with. Given the upcoming holiday season, these cards couldn’t come at a better time for all involved.

Except for Nvidia, of course. After a rather botched launch of their 3080s, fans have their eyes open for any nonsense with the launch of the 3070s tomorrow (October 29th). Depending on the way that launch goes, it could send plenty of enthusiasts over to AMD.

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With the month of October ending on Nvidia’s launches, enthusiasts can expect to see AMD step out with theirs in mid-November. While the cost is a bit higher than the 3070, it isn’t a considerable difference – in all likelihood, given production issues, fans might just end up going with whichever card they can finally get their hands on.