Another class-action lawsuit has fallen on the doorstep of Electronic Arts surrounding their FIFA Ultimate Team, and this time it's a bit closer to home; in northern California, to be exact. It also involves Electronic Arts notorious usage of the 'Dynamic Difficulty Engine' that we've talked about at length in the past; the scripting of game events where one player can't do anything to allow his opponent the opportunity to score. This makes it a closer game, and EA believes this is somewhat near the idea of 'fun'. https://twitter.com/PhenixxG/status/1319307532683411459 The scripting engine is made to ensure that people play the game more; after all, skill isn't always necessary to beat your opponents as EA ensures that even the players that struggle to pass have ample opportunities to hear that sweet net music. If it sounds like it might be lacking in the competition department, bear in mind this is coming from the same franchise that had users play rock paper scissors to figure out who qualified for a competition. Competition is a distant afterthought to getting users to gamble on unknown player card packs, which they are more willing to do if they're continuing to play the game since they can compete with anyone. https://twitter.com/pcgamer/status/1319523964306268160 This is the crux of the class-action lawsuit; that EA is using the Dynamic Difficulty Adjustment to ensure a healthy userbase to participate in gambling in the form of player card packs. The class-action lawsuit is aimed at forcing Electronic Arts to refund users who have participated in the gambling. Electronic Arts responded to a request to comment from GamesIndustry, stating that 'we believe the claims are baseless and misrepresent our games, and we will defend.' This is stacked on top of the California lawsuit that seeks $5 million in damages from Electronic Arts regarding the gambling that EA arguably pushes their players towards, a lawsuit in Canada that pulls no punches in accusing Electronic Arts of running an 'unlicensed' gambling system, and one in the Netherlands where EA is being fined weekly until they remove gambling components. Electronic Arts primary response to this litany of complaints and lawsuits is that the plaintiffs don't understand what their titles are, and that the gambling system that many find swindles people of their money is absolutely not a gambling system. They're more like surprise mechanics. It's worth taking note of Electrnoic Arts most recent financial statement; they're pulling well over a billion dollars annually from these 'surprise mechanics', and it's funding massive growth within the company. We can expect them to fight these allegations until the bitter end, which will likely come far sooner in Europe than it will in the United States.
Another class-action lawsuit has fallen on the doorstep of Electronic Arts surrounding their FIFA Ultimate Team, and this time it's a bit closer to home; in northern California, to be exact. It also involves Electronic Arts notorious usage of the 'Dynamic Difficulty Engine' that we've talked about at length in the past; the scripting of game events where one player can't do anything to allow his opponent the opportunity to score. This makes it a closer game, and EA believes this is somewhat near the idea of 'fun'. https://twitter.com/PhenixxG/status/1319307532683411459 The scripting engine is made to ensure that people play the game more; after all, skill isn't always necessary to beat your opponents as EA ensures that even the players that struggle to pass have ample opportunities to hear that sweet net music. If it sounds like it might be lacking in the competition department, bear in mind this is coming from the same franchise that had users play rock paper scissors to figure out who qualified for a competition. Competition is a distant afterthought to getting users to gamble on unknown player card packs, which they are more willing to do if they're continuing to play the game since they can compete with anyone. https://twitter.com/pcgamer/status/1319523964306268160 This is the crux of the class-action lawsuit; that EA is using the Dynamic Difficulty Adjustment to ensure a healthy userbase to participate in gambling in the form of player card packs. The class-action lawsuit is aimed at forcing Electronic Arts to refund users who have participated in the gambling. Electronic Arts responded to a request to comment from GamesIndustry, stating that 'we believe the claims are baseless and misrepresent our games, and we will defend.' This is stacked on top of the California lawsuit that seeks $5 million in damages from Electronic Arts regarding the gambling that EA arguably pushes their players towards, a lawsuit in Canada that pulls no punches in accusing Electronic Arts of running an 'unlicensed' gambling system, and one in the Netherlands where EA is being fined weekly until they remove gambling components. Electronic Arts primary response to this litany of complaints and lawsuits is that the plaintiffs don't understand what their titles are, and that the gambling system that many find swindles people of their money is absolutely not a gambling system. They're more like surprise mechanics. It's worth taking note of Electrnoic Arts most recent financial statement; they're pulling well over a billion dollars annually from these 'surprise mechanics', and it's funding massive growth within the company. We can expect them to fight these allegations until the bitter end, which will likely come far sooner in Europe than it will in the United States.
