The average price of SSDs, both for SATA and PCIe, continues to drop for six consecutive quarters due to oversupply.\r\n\r\nAccording to the report from DRAMeXchange, the average cost for SATA SSDs dropped 15-26% quarter-on-quarter. Meanwhile, the average cost of PCIe SSDs dropped 16-37% quarter-on-quarter.\r\n\r\nIt\u2019s the same trend noted during the second quarter of 2019. The analysis pointed to the \u201ccautious stance\u201d of vendors for PC, data centers, and smartphones. This resulted in a glut in supply for NAND flash products in the market. In addition, the suppliers of SSDs continue to clear their inventories of 64-72 layer stocks.\r\n\r\nThe forecast is that the 512GB and 1TB SSDs will fall below $0.1 per gigabyte later this year. This would be a record setback for the data storage market. Of course, consumers would be the end beneficiaries. The price for the SSDs (128\/256\/512GB) has peaked in 2017 but continued to slide since then. The price has plummeted to about 50% of the apex cost.\r\n\r\nAt the present rate, the 128GB SSDs would be eased out with 256GB and 512GB SSDs becoming more affordable.\r\n\r\n[embed]https:\/\/www.youtube.com\/watch?v=kx0ynC8Thlw[\/embed]\r\n\r\nIn the same vein, high-performance PCIe SSDs will have more market penetration (as much as 50%, according to the forecast). The SSDs for notebooks, for instance, have already crossed the 50% threshold last year.\r\n\r\nBy the end of the year, the rate of adoption for SSDs may hit as high as 65%.\r\n\r\nThe market analysis didn\u2019t seem to take into account the release of the new PCIe Gen 4 devices. It\u2019s not clear if the next-gen products will result in the decline in the prices for PCIe 3.0 SSDs. Gamers can then bolster their rigs as the Gen3 is more than capable of handling today\u2019s high-spec games.\r\n\r\nMeanwhile, the market continues to be flooded with universal flash storage and embedded MultiMediaCard options. The industry bounced back slightly in the third quarter due to the peak season, but this would only be temporary.\r\n\r\nAccording to DRAMeXchange, the industry remains weak because of uncertainties in the global market. The analysis projects a five-percent decline in the contract prices for both UFS and eMMCs.\r\n\r\nHowever, the situation is seen to stabilize in the fourth quarter of 2019 as the inventories start to fall. The suppliers of NAND flash products, for instance, already slowed down their production capacities, which helps address the glut. While it will not arrest the slide, at least it will prevent the contract prices from free-falling.