The Identity V community is rising up against NetEase today, and we’re not backing down. Players discovered that the company secretly added AI elements to our beloved asymmetrical horror game without telling anyone. The lack of transparency has sparked a massive boycott movement that’s spreading across social media.
Hashtags like #boycottnetease and #boycottidentityv are trending as survivors and hunters unite for once. We’ve seen this kind of community organization before, but never quite like this. Players who normally argue about meta strategies and character nerfs are coming together with one clear message: we want honesty about what’s in our game.
The boycott isn’t just angry tweets either. We’re talking about real action. Players are encouraging others to stop spending money on the game, avoid logging in, and spread awareness about NetEase’s AI integration. Some community members are even reaching out to content creators and streamers to join the movement.
This feels different from other gaming controversies. Usually these things blow over in a few days, but the AI angle has really struck a nerve with our community. We put countless hours into mastering survivor routes and hunter strategies. The idea that some of that experience might now involve AI elements without our knowledge? That hits hard.
But the movement isn’t perfect. Some fans are crossing lines that shouldn’t be crossed. Community harassment is becoming a real problem as the boycott gains momentum.
“i know a lot of us are disgusted in what NetEase has been doing, which is degrading Identity V, the game that we love, by integrating AI elements into it without transparency and obviously for profit. but please, PLEASE DO NOT HARASS PEOPLE! just because they have their own reason for not getting involved! stop spamming live chats, streamers, socmed and hating on the wrong targets, too! it is TOXIC, WEIRD, and downright CRINGE!” – @annika819
Community leaders like annika819 are trying to keep the protest peaceful and focused. They’re calling out toxic behavior while still supporting the boycott’s main goals. It’s a tough balance – we want our voices heard, but not at the expense of hurting innocent people who just want to create content or stream the game.
Kuroshiro Gaming even made a video addressing the whole situation. Content creators are walking a tightrope here. Many of them rely on Identity V content for their livelihood, but they also want to support their communities. Some are getting harassment just for continuing to play or not taking a strong enough stance.
This controversy taps into something bigger that’s been bothering the gaming community for months. AI integration in games has been a hot topic across the industry. We’ve seen other companies experiment with AI-generated content, AI-assisted development, and even AI-powered NPCs. But most of them were upfront about it.
NetEase’s approach feels sneaky. When you don’t tell your players what you’re adding to their game, it breaks trust. We invest real money in skins, characters, and battle passes. We spend hours learning maps and perfecting our gameplay. Transparency isn’t just nice to have – it’s essential.
The timing makes this even more frustrating. Identity V has been building momentum lately with new survivors, exciting events, and fresh cosmetics. The game felt like it was hitting its stride. Then this AI news drops and suddenly we’re questioning everything about the experience we thought we knew.
Other NetEase games are getting dragged into this too. The boycott hashtags aren’t just targeting Identity V. Players are looking at the company’s entire portfolio and wondering what else might have undisclosed AI elements. Trust, once broken, is hard to rebuild.
The international nature of Identity V’s community is making this boycott even more interesting. We’re seeing coordination across different regions and languages. Chinese players, Japanese fans, and Western communities are all sharing information and supporting each other. Social media algorithms might divide us usually, but this issue is bringing global players together.
So what happens next? NetEase hasn’t responded to the boycott directly yet, but the pressure is mounting. Community organizers are calling for a clear statement about what AI elements exist in the game and how they’re being used. Some want the AI features removed entirely.
The company will likely need to make a choice soon. They can ignore the boycott and hope it dies down, or they can address our concerns with transparency and possibly policy changes. Given how organized and passionate this movement has become, ignoring it seems like a risky strategy.
We’ll probably see more content creators weighing in over the next few days. Some streamers and YouTubers are still figuring out their stance, especially those who depend on Identity V content. The community will be watching closely to see who stands with players and who stays silent.
This feels like a turning point for how gaming companies handle AI integration. Other developers are definitely taking notes about NetEase’s situation. The message is clear: if you’re adding AI to our games, be honest about it from the start.

