Snapchat Is Looking To Revolutionize The Mobile Gaming Industry; Focusing On Small Development Teams

Snapchat Is Looking To Revolutionize The Mobile Gaming Industry; Focusing On Small Development Teams
Credit: Stock Catalog via Flickr (license)

When you think of Snapchat, sending pictures via social media probably comes to mind. This app has revolutionized the way people communicate. Instead of sending lengthy posts or tweets, a picture is sent.

The company takes the saying, ‘a picture is worth a thousand words,’ to heart. Since its debut back in 2011, Snapchat has dominated the social media landscape. The creators aren’t done, either. Their sights are currently set on the gaming market and they have some lofty plans ahead. Last month, the app launched its first official game called Bitmoji Party.

It has the same type of design as Mario Party. There are a bunch of mini-games that you can play with some of your closest friends online. For the most part, the game has done well. What’s novel about it is the game is already pre-installed on the platform.

All you have to do to start a session is press on the icon at the bottom of your screen. This approach is what the creators of Snapchat are hoping will revolutionize mobile gaming. Instead of going to an app marketplace — where everyone has to download the same app — all you have to do is sync up a session with a game already on Snapchat. This user-friendly design could very well make Snapchat games a huge success, even early on in their development.

Snapchat also has plans of starting out small. They aren’t an open-ended platform where just any developer can get their games green-lit. Instead, Snapchat is going after select developers and creators. This small-scale approach could help Snapchat successfully enter the gaming sector.

It would give them the chance to focus on creating really great and unique games, as opposed to just putting out a ton of games that have no real substance behind them. Even though Snapchat has only put out one official game, what they’re doing could take mobile gaming to new heights.

There is a lot of buzz as far as what future games will be added to Snapchat. From the looks of things, Snapchat is trying to put out games that go after a certain market. This strategy could end up working out.

Their efforts are certainly gaining a lot of attention. Let’s see if they continue grabbing talented developing teams and creating games that highlight social interaction. If all goes according to plan, you could see a new gaming landscape form and be successful for many years to come.