The League of Legends Summer Split is nearly underway in all regions. And the latest promotional video for the LEC looks to help fans show off their pearly whites at least twice a week.
The video features Fnatic’s Bwipo and Hylissang watching their 3-0 loss to G2 Esports in the Spring Split finals earlier this year. The series left a bad taste in the mouths of the Fnatic players. But luckily for them, Sjokz gave them just what they needed: LEC toothpaste.
The video hits all the typical cheesy points of a toothpaste commercial with the smiling while brushing, the post brush smile, and the tinging noise while doing so. But for those ready to buy the toothpaste and go “from Iron 4 and whining to Challenger and shining,” it’s important to read the disclaimer shown on the video that states the toothpaste is, in fact, not a real product.
Cheesy promotional videos like this are comedic, outside-the-box ideas that can create a smile nearly as big as the one Bwipo shows off in the commercial. He even adds to the cheesiness with the Trundle joke at the end.
The LEC is known for releasing quirky preseason videos like this. Before the 2020 Spring Split, the LEC talent team released a hilarious boy band inspired music video titled “I want the LEC back.” It made huge hits on the entire European region and abroad, being the equivalent of Korea’s Dudunga song which they released to advertise TFT mobile.
While LEC is known for the best content in the world, they are also at the central point of League of Legends toxicity. Multiple pro players have been banned since the inception of the League for misbehaving in professional games, solo queue or crimes. A recent example is Kayser, Origen’s strategic coach.
“Kayser’s usage of discriminatory language towards other players in the game is unacceptable and has no place in our competitive ecosystem,” Riot said. “Although Kayser did not have any previous warnings, the violations were egregious and occurred in multiple instances, which is why we are issuing an immediate suspension.”
The former coach will be moving back stateside to take some time off before revealing any of his future career plans.
“Kayser’s usage of discriminatory language towards other players in the game is unacceptable and has no place in our competitive ecosystem,” Riot said. “Although Kayser did not have any previous warnings, the violations were egregious and occurred in multiple instances, which is why we are issuing an immediate suspension.”
The 2020 LEC Summer Split kicked off with G2 Esports facing MAD Lions on Friday, June 12 at 11am CT.
