This is some insane, no one-would-have-seen-it-coming scenario of a crossover-and, no, this is not another game trailer. It is a full-on custom Honda Harley in the style of a DOOM hellfire aura. And they might just GIVE IT AWAY. Yes, those were actually the words heard.
The bike really is a beauty: blacked-out frame, red glowing highlights, everything demonic it can throw at you to earn the approval of the Doom Slayer himself. The official DOOM Twitter account screamed “RIDE IN HELL,” accompanied by a video showing it at its brightest potential. The caption was complete chaos: “Like = YES. Repost = HELL YES.” No subtlety there.
The real question: Why is it there? Well, DOOM: The Dark Ages is Bethesda’s soon-to-be medieval take on the franchise, and this collab suggests a serious push for hype. A free motorcycle sounds like a really off-the-wall marketing move DOOM would do. And intuitively, this is working, as the internet is already on the bandwagon.
Enter the twist: more than random promo. Harley-Davidson’s already badass Sportster S slapping on DOOM branding shot the cool factor straight-up to 11. Imagine showing up to a bike meet on this one: instant legendary status.
Of course, the burning question is: Will they indeed award it? Or is it just a teaser? The somewhat vague wording from the tweet leaves fans puzzled, but really it just incited engagement. More likes and reposts = more hype. And DOOM sure knows how to play this game.
So, should you enter should they, in fact, drop a giveaway? Um, DUH! Even if you’re not a hardcore DOOM fan (but let’s be real, who isn’t?), this bike is a flex on every level. And if you do win? Congratulations, you just bought the most metal motorcycle that has ever been created.
No clue yet on when or if the actual giveaway will come to pass, but one thing is for sure: that DOOM knows how to keep its fans guessing. This and the game release promise have already pushed the hype train out of the station, and that hype train just turned into a hell train.