Ubisoft has presented a ghostly surprise which has the entire gaming industry like a haunted buzzing beehive. The official Assassin’s Creed account has arranged a Halloween contest and is offering the game Assassin’s Creed Shadows and the Dead By Daylight Bundle to five winners. The whole thing is really easy; just like the Instagram post and comment with Halloween emojis 🎃👻. However, the response to this marketing campaign has been nothing less than wild.
Gamers were quick to react and their overwhelming number of comments was enthusiastic after the announcement tweet. Garrett McCaul even said “I’m down to get free games lol”, which was very relatable. Who could possibly resist free games? Especially, the latest title of Assassin’s Creed. The eagerness of the fans is really reflected in the comments coming in at a rate faster than candy being given away on Halloween night.
The comments were of a playful and very creative nature. A user, Nessy, for example, playfully rewrote the classic Assassin’s Creed motto in this way “We trick or treat in the shadow to serve the light 🎃 👻 Nothing is true, everything is permitted”. Another user, nefelii_, poetically expressed “In silent steps and haunted screams, I live my darkest gamer dreams 👻🎃” which is even good enough to be included as part of the game dialogue. The creativity involved is just mind-blowing.
One thing that got a lot of people talking was the Dead By Daylight-themed crossover. A player called ok_3enny stated “I would like to fight the Oni! 👹🎃👻”, which basically means that the horror game tie-in is just about perfect for Halloween. But then again, not every gamer is having an easy time dealing with that specific enemy – twistedportia confesses “I can’t beat Oni, he kicks my ass every time 😩😩”, which might be the case since there are some really tough DBD killers.
All the players of the gaming community felt the thrill, even though there were some users with very specific reasons for such a win. Shadowkrab was among those who were uncertain about receiving the Shadows title but nonetheless shared their views: “Would be nice to play Shadows sometime before it eventually goes to Gamepass.. Loved Mirage, thought they were moving in the right direction again.” This giveaway could in fact be the “no-strings-attached” opportunity for players who have been skeptical about the title to test it.
International players joined in too, one of the commenters was concerned and expressed: “I don’t live in Cuba, Iran, North Korea, Sudan, Syria, Crimea and Sevastopol, or the non-government-controlled areas of the Donetsk, Luhansk, Kherson and Zaporizhzhia regions. please give me the game :)” – this only proves that some people take the rules and regulations concerning contests and eligibility very seriously indeed. Good strategy!
The community aspect was quite apparent in some of the discussions. malloncats and twistedportia were online friends who were hoping to win so they could “yap” about the game together, this just shows that giveaways can indeed lead to new friendships being formed among players. It is not just about sharing your stuff; it is about having shared experiences and having somebody to talk about your favorite games with.
Other comments, on the other hand, were just filled with good energy. RumbleQueeen’s “Pwease I want it ❤️” and _Jtrain257’s “Me want some frwee games!! 🥺🥺” clearly indicated that those users are on the same vibe with the puppy who is trying to get the treat. LaSierraDeMilei on the contrary, mentioned “I am too old for videogames, but my brother would be totally thrilled to get this!” which is really heartening – indicating that the person is putting others before himself.
The timing was perfect. Halloween is almost here and the combination of the spooky theme, the shadowy aesthetic of Assassin’s Creed, and the horror elements of Dead By Daylight has resulted in a perfect storm of gaming goodness. It is very clear that players have already entered the spooky season mood as they are sending “Happy Halloween” greetings mixed with their entry attempts.
This simple giveaway is really outstanding in a way that it has managed to capture the classic Assassin’s Creed community vibe while at the same time, tapping into the Halloween hype. It is not that people are just copying and pasting the emojis that are required – they are being creative, making references to the game lore, sharing personal experiences, and genuinely interacting with the franchise they love. It is not only a competition but also the celebration of what keeps gaming communities thriving.
The rules are straightforward-like the post, comment with the emojis, and cross your fingers. However, the very enthusiastic response indicates that the combination of a beloved franchise, free games, and seasonal fun is pure magic. Or at least, there are a lot of excited gamers who are all set to dive into some shadowy adventures. No matter if you are into Assassin’s Creed, Dead By Daylight, or just the chance of getting something cool for free, this giveaway definitely has the best way of capturing the Halloween spirit. The winners are going to be some very happy gamers during Halloween night on their PlayStation or Xbox.
