NVIDIA most likely produced one of this year’s most wholesome PC builds, sending gamers and cat lovers into a frenzy. The tech giant used its GeForce Garage build for the week one GeForce PC Week and created an adorable feline custom rig by contest winner Isabelle. Well, let’s just say the internet reacted pretty much how you’d have expected.

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An official @NVIDIAGeorce tweet was posted showcasing this cat-themed build with the caption: “Meet the Purr-fect GeForce Garage Build.” It has cat-ear-shaped lighting and paw-print accents. But what really blew up the Twittersphere were the hundreds of gamers in the replies just flooding in with pictures of their cats sitting on, near, or outright blocking their gaming setups. Such a classic cat move.

Blue Horse Studios, creators of the cat PC, chimed in: “He is purrfect! Glad we can bring her vision to life 🐱💚”- a sentiment that could hardly be bettered. The PC comes with custom liquid cooling tubes, which are whimsically shaped like whiskers, and the RGB lighting vibrates to the patterns of a cat’s purr. The thing might have just gone insane.

The actual narrative rests with the gaming fraternity turning it into an impromptu #Caturday celebration. User @fo0gley shared a bittersweet tribute – “Very old photo. She passed away 10 days ago at the age of 16. RIP Amy,” along with a photo of the late cat sitting on his keyboard. Now, just as @Withering_Fire_ chimed in recounting how her cat enjoys watching her gaming sessions: “He loves eyeing characters moving in the game or any game.”

Replies soon inundated the timeline full of cat tax, from kitten pics by @TheHorseyyy to baby Loona caught with tome gaming setup by @Daggsa3. Even the non-cat owners pitched in; @Toughmn joked, “I don’t have a cat. #GeForceSummer,” while @UhSemblance wished aloud, “I don’t have cat though :c.”

What makes this whole thing special isn’t just the slick custom PC (though that’s definitely cool) – it’s how NVIDIA managed to tap into that universal gamer experience of trying to play while your cat demands attention. Whether they’re sitting on your keyboard like @fo0gley’s Amy (“She really didn’t want me to get Global in CS:GO 🥲”) or photobombing your setup like @DoomSlizer’s “blurry cat blocking my pc,” every PC gamer with a feline friend knows the struggle.

GeForce PC Week is still going with more custom builds and community spotlights, but this cat-themed rig might just be the star. Rarely does tech marketing feel so genuinely wholesome and community-driven. Between the artistic PC mod and the avalanche of cute cat snaps it set off, NVIDIA just scored big.

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Besides, in a world where most announcements from the tech industry are sites for specs and performance numbers, it’s refreshing to see a big company actually engaging in the silly and personal side of PC gaming. Because, after all, our gaming rigs aren’t just machines: they’re a part of our home, our lives, and yes, those are the prime napping spots for our cats.