Attention gamers! The free Steam money giveaway from NVIDIA‘s virtual snow shovel is coming. The official NVIDIA GeForce Twitter account has posted a tweet that made everyone think about their wallets a little bit more hot even with the digital coins snowfall. The tweet, accompanied by a snowflake emoji and a mysterious link, read: “Snowing steam cash this GeForce Season.” And the truth is, we needed nothing more than this to get thrilled.
So, what does GeForce Season mean? If you are not an NVIDIA user, it is the time when the green team organizes giveaways, promotions, and special offers that are usually about their graphics cards or the GeForce Now streaming service, and it is similar to their holiday sale but probably with more snow. The company is definitely treating us with one of the most sought-after prizes – Steam money. The very currency that you can use to buy games, DLCs, and maybe even a lot of useless cosmetic items that you will never use.
The timing is really curious, isn’t it? We are coming to the end of the year, the holiday season, and the last quarter of the year and that naturally implies new game releases so it is also the time for our bank accounts to be drained. Steam’s massive seasonal sales might be just around the corner and having some additional wallet funds actually makes it a dream come true for gamers. NVIDIA is perfectly aware of this. They are not just sharing their profits with us but also are using the smart marketing tactic of keeping their brand engagement high at the time when most people are deciding what hardware to buy or what service to take for the gaming marathon season.
So, how does one get this snow of mythical cash? The tweet does not give a complete explanation, which is a bit annoying, but at the same time very typical of marketing practice. You have to click on the link. It probably takes you to a page where you need to log in with your NVIDIA account, possibly link your Steam profile, and maybe do a task or two like watching a stream or sharing the promotion. It’s never just free free; there’s always a condition but still, free money is free money, so no one is complaining, right?
This also appears to be a not-so-subtle marketing of their GeForce Now service. Just think about it for a moment. They get you onto their platform, you might try out the cloud streaming with the game you just purchased using your free Steam bucks, and voila—you are a converted subscriber. It’s a vicious circle but one I’m entirely ready to join if it means I can finally get that game on my wishlist that I have been craving for months.
And now, let us focus on that phrase—”snowing steam cash.” It’ s really graphic. You envision a soft, never ending shower of $20 codes just landing upon your computer screen. It is far more appealing than, for example, “we are giving away some store credit.” They are setting a whole background, an event. It is not just a promotion; it is a season. It makes the person want to be involved, to log in every day just in case a big fat snowflake of cash happens to fall.
I think it might be linked to GPU purchases. For instance, there was a time when if you bought a GPU, you would get a code for a free game. Maybe we have now just gone to cash, which is great because you are not then obliged to get this year’s Ubisoft open-world game that they have decided to bundle for you. After all, it is the choice that counts.
Pardon me, what was I talking about? Oh yes, free money. From the viewpoint of the community, it is very smart considering the move. There is nothing that unites the gamers more than the prospect of getting free stuff. The replies to that tweet will most probably be a mix of excitement, skepticism, and people simply posting their Steam friend codes. It generates a lot of organic buzz and they don’t need to do more than just post one, very appealing sentence. This is indeed the perfect example of social media marketing.
In case you are the one considering the next move, your first action is obvious: go ahead and click that link in the NVIDIA tweet. Follow the instructions, whatever they may be. It is GeForce Season and it is said to be snowing. You would be silly not to place your bucket and try to catch some of that delicious Steam cash. Just don’t spend it all at once… or do, it is not my place to tell you. Enjoy your gaming and good luck with the snow, I hope it is huge.
