Activision just released some new Call of Duty: Black Ops 4 DLC for its online multiplayer. But the C.O.D.E. Jump Pack is a bit different from previous releases—all of the proceeds earned from this DLC will be gifted to a charity that helps returning veterans find work.
The DLC was released today, July 16th, for the game. The jump pack has several items that players can use in the Battle Royale portion of its game, although most of them purely cosmetic. Activision has promised to turn over all of the earnings from the DLC to the Call of Duty Endowment, which is unaffiliated with Activision’s Call of Duty game series despite the name. The Endowment is responsible for helping former military servicemen and women find work after coming back home.
The @CODE4Vets #BlackOps4 Jump Pack, and @PlayStation Dynamic Theme "Night Raid" debut today! Check the Games Blog for info, plus an interview with artist and Marine veteran @TLCplMax (Max Uriarte), creator of the Theme!
Info here: https://t.co/RSSrcujtlq pic.twitter.com/EXosRZRSIN— Activision (@Activision) July 16, 2019
The Jump Pack has several items for the Black Ops 4 battle-royale player: a themed parachute, upgraded wingsuit, and distinct trail for game entry. Each item will specially mark players who donated to the Endowment.
That’s not all Activision is offering either. The publishers are also selling a unique PlayStation 4 theme for the charity. The theme can be purchased for $2.99 on the PlayStation Store and, just like the C.O.D.E. Jump Pack, all proceeds go to the Endowment. The theme’s artist, Max Uriarte, is also behind Terminal Lance, a comic panel designed for U.S. Marines. Uriarte is also a veteran of the U.S. Marine Corps.
“I wanted to do something that invoked a mood much like some of the best moments in the Call of Duty games,” Uriarte said about his inspiration on Activision’s website. “I wanted to capture that feeling of anticipation at the moment the flares light up and the Marines get ready to assault.”
Activision is also helping to market the vet charity’s non-game related merch too. They currently have a blog post on their official website directing fans of the series to C.O.D.E. t-shirts for sale on Amazon. Some of those shirts include funny pictures of George Washington or soldiers parachuting into a combat zone.
Activision’s efforts have brought a lot of positive attention to Black Ops 4, which was first released last October. The game’s battle royale mode has especially made a splash with fans of the franchise. Now there’s even more reason to jump in.
While Call of Duty: Black Ops 4 is still chugging along. Another Call of Duty game, Modern Warfare is coming out in a few months. Look for that title on October 25th, 2019.
