The countdown to Grand Theft Auto 6 is now just six months, and the rush with which Rockstar Games is toying with fans isn’t like anything else a typical fan would be used to. Instead of releasing trailers, bits of gameplay, or some vague ambiguous teaser, studio boasts complete radio silence for what feels like forever, while gamers are seriously losing their minds.
So, Rockstar’s marketing about GTA 6 has become… well, non-existent. No fancy trailers, no developer interviews or screenshots since the initial announcement. Just silence. Some fans are losing their minds, while others think this is all part of a big master plan.
That tweet with the link to Rockstar’s so-called marketing scheme has become a wildfire in speculation. But here’s the thing: there are no replies to it anywhere. Not a shred of commentary. Which is odd because GTA fans tend to be the loudest bunch on the internet. Did Rockstar’s silence break the internet? Or did everyone collectively just accept that they will get info whenever Rockstar damn well feels like giving it?
This time, Rockstar hasn’t made an exception regarding the long-term strategy of marketing. Remember GTA V? The first teaser came two years before the actual launch of the game. And even Red Dead Redemption 2? All the same… great spaces between the info dumps. So, the radio silence isn’t new, but certainly, one of the most hyped games to enter the wall is sure to grudge among its fans.
Second theory doing the rest: maybe Rockstar saves posting the bomb now for some event-isn’t it Summer Game Fest? Or maybe they’re just wanting the hype train to run on its own. Let’s just admit it-GTA 6 does not need marketing. They can drop a trailer whenever and the internet will go down.
So here comes the zinger: does Rockstar’s silence actually help them? On one hand, it certainly builds up a fevered anticipation. On the other, starving fans will gobble anything they can get their hands on- anything to dissect. Not that there have been a lot of tasty morsels! Lots of rumor-mongering going on, and people have already accepted that a fuzzy photo of a palm tree will suffice.
What is certain is that this chaos will ever be written in history once pulled up by Rockstar’s curtain. Until then? We wait. And refreshes Twitter every five minutes.
So yeah. Rockstar’s marketing strategy is basically “trust us, bro”. And to be honest? It is kind of working. But if they don’t start giving out real content soon, the fanbase just might pull a riot. Or, you know, just go back to playing GTA V for the umpteenth time.
