Sentinels have today brought out a piece of news that had a lot of noise and interest within the VALORANT community, and it’s a good story to have now. The esport organization announced today, that the creator ‘aramori’ -popularly known as Aramori- is back home at Sentinels in the capacity of a content creator this time. The tweet, which was electrifying in its brevity, read, ‘SHE’S HERE TO STAY’, with a link. Possibly new jersey reveal. Behold, the response really wasn’t… not quiet.
Now, let’s tell the story for those who might not be too familiar with it. This news did hint at her comeback, making it the ‘homecoming’ motif. She formerly held a role in Sentinels not associated with competitions. Those occasions hold a lot of weight in the world of esports, where moves are cyclic in player and creator shuffling. Changing from a competition role to a content creation role is a really interesting trend: many brands are very willing to interact with their audiences beyond the field on match days.
The player reaction was prompt and extremely positive. They clapped, cheered, and left a flood of responses to the news. One commented with a GIF of someone clapping and shouting “MY QUEENNNN”. Yet another commenter: ‘WELCOKE BACK AAAAAAA’. Really lovely piece of typo here, and it has only added to the excitement of the announcement. ‘This made my night,’ says Captain Awesome, making an echo of the feeling of many. Aramori herself retweeted the announcement: ‘I MISSED MY SEN FAM SO MUCH’ followed by a crying-laughing emoji; this in turn implies the feeling that it was not all business—there was some real emotion in it too.
But hold on; things were not as smooth as they seem on the internet; very often, there are cloudy skies amid all the bright sunshine. Well, wherever there is any kind of buzz, there must also be some cold water to be spurted on. A person by the name of JulianRizzo5, it seems, broke the silence and said, ‘Why waste money on a useless content creator???’ That’s tough. An ensuing discussion saw the above remark being countered by pierroswife with, ‘sorry that they’re a decent organization that tries their best to not f over their employees and players.’ This argument indeed sounds apt regarding making a profit, especially considering how Sentinels have helped the player Zellsis before. Well, there’s quite some heavy stuff in the industry indeed. In the end, is bringing back a loved figure really worth all the content creation from purely a business standpoint or from purely a human standpoint? Can it be both?
Various comments were directed towards the broader Sentinels network. A very amped fan spoke passively and teased: ‘tenz and zekken next?’ speculating that it could only get worse by posing the question, which has left everyone questioning unsure: The rumors aren’t stopping for a second; the talks have it that team stars TenZ and Zekken are next in line to bounce. In still another uncertainty, one user demanded to know how it could be that one would just leave competitive play again, asking, ‘So your leaving competitive?’ To him went another, asking if Aramori could actually come in? ‘VALORANT CONTENT WEN’ asks Rafat Souji. The fans have shown what they want; actual great value and prosperity from her bag of goodies.
There was also… let me say a “spicy” comparison. KKaazzuukawa had stated, ‘very much a downgrade from Daph,’ clearly referring to past Sentinels content creator Daph, who essentially was all things streamer. They followed that with, ‘The crowd goes mild’; obviously, only a Twitter user could create the ancient Greece of comic relief. Not everyone will line up, really, but that’s the beauty of it! It spices-ups plenty of flavor for the event.
What does all this mean and where does it lead to? For Sentinels, this is a signal that they are determined to create more content for their very devoted and huge fanbase, so they have brought back someone whom everyone knows. For Aramori, this is the start of a new chapter that she can tap into using her experiences and her attachment to the organization to create some new content. As for the game, this is a win-win situation. More behind-the-scenes access, more personality-driven streams, and more ‘SEN FAM’ atmosphere honor that community orientation so desperately required for an esports scene beyond the scoreboard.
At times the field of esports occurs somewhat similar to corporate realm—players get traded, contracts canceled, and the like. When such an emotional case and celebration mark a significant event for a person and the broader esports scene, it’s a reminder of the human element. The community also looks forward to new content on platforms like PlayStation and Xbox, where many of these stories unfold.
