There’s a buzz around Nvidia‘s GeForce RTX 3060 that the company is going to restart its production for the card in a retrospective move or to lighten up the prolonged market shortage of video memory (VRAM) a little bit. Tech publications have varied this rumor as a tactical measure of their own to indirectly avoid supply constraints on the production of top-tier GPUs. The plan to bring the card back has, to a large degree, pointed out that it would serve as a less expensive option for gamers and builders over the scarcity of high-VRAM cards that are also inexpensive.

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Geez, that’s incredible! The GeForce RTX 3060 is currently taking over the spotlight that was, if we are not wrong, handed to it at the beginning of 2021. As if the whole situation wasn’t complicated and messy enough already, here we are, 2026 or something, and probably about to see the card’s return! Not that it is a hardware piece of immense charm and the whole world is yearning for it as it was a long time ago but rather because of the VRAM shortage seems to be the case. This entire story is really odd, like the company is stuck in a time loop, going through its vintage stock, unearthing something that still works while the new ones are rotting at the harbour.

Reports indicate that there is a shortage of both GDDR6 and GDDR7 memory types. These are the types of memory that together with the GPU VRAM. The shortage is also one of the reasons that lead to the delay in the production of the newer RTX 50-series cards. When the company is short of the new hotness, then the only option left is to go back to the reliable ones. The RTX 3060, which is equipped with 12GB of GDDR6 VRAM, has suddenly become very attractive in a market where even the newer mid-range cards sometimes have lower memory.

And the players’ reactions in the online world? Well, they’re all mixed up, man. It’s utter chaos. Some are saying “Hey, that’s an awesome GPU!” referring to it being a beast at gaming and it was and still is great at 1080p/1440p gaming. But, on the other hand, there are skeptics too. One user, whozae, basically even saw it coming, saying “As if that wasn’t there plan the entire time for unsold and possibly repackaged GPUS.” Ouch. That is a rather negative but at the same time thinking of it makes one curious.

The second theme is prices which is making people anxious. It appears that the whole crowd is frightened. “Bringing back budget GPUs but twice as expensive 😭,” was one player comment. Another user merely stated “NOW SELL IT AT THE 200 PRICE POINT AND U GOT YOURSELF A CUSTOMER.” Well, to be honest, good luck with that. If anything, given the trend of the last few years, seeing an RTX 3060 for almost its original MSRP would be nothing short of a miracle. Someone even joked, “Still bouta be $2000,” and honestly, given the current situation, that could even be a true statement rather than just a joke.

However, the VRAM factor is the main reason why people continue to show interest. A user by the name AroxAI made the following comment: “When a 2021 GPU comes back in 2026, it’s not nostalgia. it’s a VRAM problem.” That’s indeed a very strong statement. It addresses the main issue – games are becoming more and more VRAM-hungry and even though there are new cards, not all of them still perform well, particularly in the lower price range. Hence a previously released card with a big 12GB buffer suddenly comes alive again. Another user LaylaNotes_ called it “the old king coming back because 8gb wasn’t enough.” Which is true, that fits.

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Quite a number of gamers have pointed out the big and shiny elephant that is AI in the room. One comment read, “VRAM shortages due to AI but, aren’t they..focused..on AI..” with a thinking emoji attached. It is a very reasonable question. Nvidia has thrown all its resources and efforts behind the AI which is very much the same industry that buys up all the high-end memory chips. Thus, it seems a little bit like they helped to create this problem and now they are trying to solve it with a five-year-old product. Playing devil’s advocate, another player, PrimitiveAK, simply added a “…while actively contributing to the problem.” Harsh, yet fair.