MSI has proclaimed what they are calling the last chance for flirting gamers to choose their sides in this gigantic battle of good versus evil. No, it is not a new role-playing game faction war—it is merely about the Midnight Graphics Card designs which the company will be releasing. Two versions will be there, and the one chosen by the community will be the reality: VOID or LIGHT. The absolute best part? You could win the card just for voting. It’s like receiving a golden ticket for your gaming rig.
Here’s the gist of it. MSI took to Twitter to show an impressive picture with both designs and put in place two ways to cast a vote for the lucky one. Either vote via the niche voting page or just write a tweet with #MSIxMIDNIGHT plus either #VOID or #LIGHT. Easy as pie, right? Nevertheless, there are already a lot of tweets and it seems to be creating a kind of dissension in the community.
Look at the comments, for instance. A user named lycanwarlord declares that they are forced to vote for LIGHT because “the void wouldn’t fit my build in that case”. Which, let’s face it, is pretty sensible. The look is everything when it comes to showing off your rig on social media. At the same time, however, there are lots of people who are instantaneously siding with VOID. For instance, Artekkers is backing LIGHT to the hilt, but at the same time, Hachi, Prodigy9745, kn-592.wallet, silentgameplays, Copacabanah, and even 張元愷 (that’s Yuan Kai Zhang for those who don’t understand Chinese) are all voicing support for #VOID. It’s as if there is a civil war via comments.
Next, there is Kelushan who is totally crumbling because the voting method is not suitable for them. They have tried all different browser settings, ad blockers off, and yet are still getting the same error message. This is terrible—it’s like you are all pumped up to take part in an event and technology is against you. MSI seriously needs to fix this problem fast, as nobody wants to lose the opportunity to get a free graphics card. Particularly with the current sky-high prices.
What really intrigues me is that the voting appears to be more of a personal preference than a weighing of the pros and cons. It is not just a matter of the technicalities or the performance—it is about which design attracts you more. VOID looks like a dark one, probably all black or very deep color tone which would be amazing in a case with a moody, RGB-lit setup. In contrast, LIGHT might have pastel colors, possibly white or silver, and that would be perfect for a neat, simple look. Gamers are very particular when it comes to their aesthetics. A PC is like an avatar in the real world, you know?
Msi’s Midnight revelation is also very smart timing. Graphics cards are always in discussion and confusing the decision process is a sure way to create excitement that no money can buy. This is not just another product launch; it is a happening. The audience feels the participation because they had a say in which version will be made. That is excellent marketing.
However, even though the allure of getting a chance to win the card is the number one reason for taking part in the voting, let’s not kid ourselves. Who wouldn’t want a free upgrade? A powerful GPU is nothing less than a must-have due to the resource hunger of computers for game running. And with MSI being the hardware king no matter what design gets to be a winner, it will still be an attractive monster. The whole #MIDNIGHTreveal is currently trending and there’s no denying the amazing engagement.
Going through the comments it seems like VOID is leading, albeit marginally, while LIGHT still has its loyal supporters. The whole situation is pointing at a close finish. And one could ask—would MSI really manufacture both variants in case of a tight rivalry? Most probably not, but that would be the cherry on top. No one would be a loser then.
In the end, this voting is more than just a matter of choice. It reflects the gamers’ hardware priorities. Is it the sleek, dark allure of the VOID, or the bright, airy vibes of the LIGHT? One could argue that the community is practically shaping the product and that’s a pretty cool thing. So, if you haven’t voted yet, quick hurry up—it’s the last call. Choose your side and you may well get that graphics card for free. Just ensure the site works well for you unlike poor Kelushan.
