The first trailer for Avatar: Fire and Ash has just landed online, and the reactions are… well, rather all over the place. The third installment in the blue-people saga by Mr. Cameron is set to be released on the 19th December. Classic Twitter, apparently.
So what makes this trailer so special? At the visuals, there is really nothing to talk about; it is in the usual Avatar fashion: CGI landscapes, glowing plants, and Na’vi doing Na’vi things. The story is really all about the white-hot hype and negative feedback from gamer and movie lover circles. Some are hyped and saying they are even getting the front-row tickets (shoutout to @Sammyschaeffer for that); others are like, “meh, seen it before.” @Ross_Hand took a step further by saying this trailer is “the exact same as the other 2”; others may want to have a word with him, but ow.
It just keeps getting crazier. @_THE_CRAFT3R_ said it was a “masterpiece,” and that is quite a label coming from a gamer. Instead, @kpotter15 said, “I don’t know why anyone cares about these CGI blue people.” That is kind of harsh but fair enough. That was followed by @overbeight saying it is like a “Disneyworld attraction” — and it does genuinely click in my mind.
The money talk is never far away. @RNS_USA is already lamenting their wallet–“-Incoming $50 for two tickets this December-“. Then @GleepW drops the cold hard truth: “These movies make over billion dollars each. Yet nobody remembers or talks about them afterwards.” Boom! Shots fired.
Then some say that there really are teas! @Eric_larson14 claims it “feels like it spoils the whole movie,” to which I say, well… some modern trailers indeed do that. Next comes @paulpepperone, who says, “Looks like a PS5 game I’d ignore,” which is hilarious but also kind of true??
Of course, no Twitter thread is ever complete without random digressions into chaos: @BigBobAllen thought we were talking about ATLA at first (mood), and @Jordansthegoat1 brought up “the last great movie with a white kid with dreadlocks,” which… specific but okay.
What’s the verdict? Mixed as hell. Some can’t wait, some don’t care, some are just here for the memes. Will it make a billion dollars? Probably. Will people still argue about it come January? For sure. What we do know is that December has just gotten way more interesting for cinemas. Excuse me while I go and watch this trailer for the fifth time…
