Probably one of the cutest tweets ever came from the account on International Cat Day, and gamers are losing it as one. The official account sent a zooming cat image accompanied by a cheeky caption in italics: “Catssassin’s first Synchronization,” referring to parkour from the franchise mixed with cat agility. This tweet created chaos as every gamer scrambled to present pictures of their furry assassins.
The tweet consisted of a cat poised midair with limbs stretched out as though ready to perform a ‘Leap of Faith.’ The Ubisoft social team really gets the gamer mentality: Assassin’s Creed and cats are held as sacred by this community. Thus, putting both together means hitting the jackpot in the social media world.
The responses came pouring in with players sharing their very own catssassins. A user showed a photo of four cats lined up with a caption reading “4/5 of my catssassins,” which prompted the Assassin’s Creed account to reply, stating that the fifth cat prefers “solitude away from the ginger energy.” There was another cat posed dramatically on a windowsill perfectly embodying that assassin vibe. People got the puns, too! Another player even christened the term: “Nyassassin’s Creed” (with no regrets).
The thread swiftly evolved into one immense celebration of gaming cats: cats sleeping on keyboards, cats photobombing gameplay streams, and, polite way or not, cats being nuisances during critical gaming moments. One player jokingly claimed that while away from home, their cat was “probably plotting destruction.” Another gamer showed off a hilarious and precious mid-yawn picture of their cat captioned “trying to kill me”.
Though it was making memes, some players really took it seriously and even offered some improvements to the game, one begging to have the kunai retrieval mechanics fixed in future titles. The Assassin’s Creed account responded, indicating that the team was actually paying attention to community feedback during these casual chit-chats.
International Cat Day is always celebrated on August 8, and gaming companies are increasingly entering the loop. But this promotion by Assassin’s Creed on the day really set itself apart from other promotions, combining perfectly the franchise iconography with all things cat-related. The pun on “synchronization” makes reference to the series-view synthesis mechanic, which is to say that climbing tall structures unlocks map areas—not something a cat struggles with when it comes to scaling bookshelves or curtains.
This is not the first time Ubisoft has really tried to endear itself to the kitty crowd either. There were roaming cats in some Assassin’s Creed games, among the historical backdrops, setting the tone for what some players considered reverence to culture that Assassin’s Creed: Shadows of Japan are bound to feature quite a bit of neko.
This wholesome thread was just the antidote to more typical conversations in gaming, usually talking release dates, patches, and controversies. The community nearly dived headlong into an unnecessary worldwide celebration with love united for virtual assassins and real crying bodies for help. Brunch-worthy—actually, practically every bit as entertaining as any granule of actual gameplay footage—is watching that cat try to do parkour.
As the replies kept coming, it became clear that while extremely rare, moments like these exist when a brand truly resonates with its community. No brand-laden jargon, no marketing color, just silly cats and gamers bathing in the glory. This post has garnered thousands of likes and hundreds of replies, which yet again proves animals and video games are a sure hit.
So as far as anyone is concerned, the subjects listed by the team at social media are: cats; memes; and timely wordplay. Now that the community has spoken, I think the next game can confidently be said to include a feline companion, wouldn’t you?
