Ubisoft is currently taking apart the central editorial team that consults on all of its productions. This is as a result of having its lackluster sales of two Tom Clancy games that the CEO Yves Guillemot said the lack of differentiation in consumer’s mind was the cause for its untimely decline.
Video Games Chronicle states that Ubisoft chief creative officer Serge Hascoet will still hold the position as the one in charge of Ubisoft’s editorial group, but that he will be assigned more subordinates to strengthen his duty. The new assistants will be given more freedom from external control, so that way, he can lead from a broader standpoint rather than directing single projects himself.
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This new development is meant to give Ubisoft’s single franchises, from Assassin’s Creed to Honor, more apparent identities and qualities. In fact, an anonymous source told VGC that the former structure did depict many things and of which some were the tastes and opinions of one or two key people had its way into Ubisoft’s games. Whereby making many of these games have sort of the same feeling players experience.
For instance, Ubisoft’s sole focus on open-world simulations in its AAA offerings and, even of recent, games with live services and long life spans add more to the distortion of the company’s game.
Also, from a statement given to VGC, Ubisoft admitted how it was only ‘reinforcing their editorial team to be more agile and focused across our development teams around the world.’ When asked for a comment, one of Ubisoft’s representative there, referred Polygon back to the statement as mentioned earlier.
Ghost Recon Breakpoint dropped with a bang in October, both commercially and critically. In a conference call with investors later that same month, Guillemot said Breakpoint ‘had been struggling and strongly debased by a significant portion of the community’ and that it did not come with enough consistent differentiation factors, which averted the game’s intrinsic qualities from standing out.’
In the same conference call, Guillemot also told that Watch Dogs: Legion was being pushed further to the original March 2020 release date. it and other games, two to be precise, Gods and Monsters and Rainbow Six Quarantine, were delayed and ushered close to the launch window of the impending Xbox Series X and PlayStation 5 consoles, expected to drop this holiday season.
Guillemot said in a statement, ‘While each of these games already has a lasting identity and high potential, we want our teams to get more development time to ensure that their respective innovations are correctly applied to deliver optimal experiences for players.’ He then added that the company required more time in-between launches of its live service games, so they aren’t feeding on another’s audience and interest.