And so, on the very same day, two new hashmojis for Angela and Darevelil dropped in Marvel Rivals, thus allowing the fans to represent their favorite heroes on social media while ushering in a huge giveaway for limited edition nameplate keychains. In short, the players lost no time in imposing themselves and expressing allegiance either to divine justice or devilish chaos.
So what exactly did Marvel Rivals drop? The tweet published from the official account revealed that the hashmojis of Angela and Daredevil are now out in the open, with the players having to pick between bringing “divine justice with Angela” or bringing “the devil’s wrath with Darevil.” Greater excitement arises from the giveaway, whereby 10 lucky persons will get Marvel Rivals Nameplate Keychains by simply reposting the announcement and tagging three friends. The contest will expire on October 17, while the winners will be contacted the very next day, October 18, with fifteen working days for prize claiming.
The reaction in the Marvel Rivals community was immediate and chaotic in the best possible way. Players started tagging friends completely at random, with Rogue Punk tagging up @JustCallMeKino, @BooiestOfBabas, and @RedStarDragon28, while masterofmarve1 tagged @JoshDenofNerds, @UncannyKam, and @FandomWire. The frenzy just shows how badly people want those keychains, with mono_pool_ apologizing to their friends while admitting, “i just really want a daredevil keychain.”
Drama soon ensued when the rules of the contest shifted. Luis R noticed, activitying, “You changed from 10 to 2 friends… Thank you, I dont even have 5,” appended by the crying emoji. Joeyyy, however, was swift to correct him: “That says 3” – meaning even with all the excitement, players were carefully observing the details. Gardener then weighed in: “Blud doesn’t want us to tag 10 people,” a rather pointed observation as to the lowered barrier to entry.
The almost immediate split of character loyalty occurred. Proudly, Jane said they were with “team #MarvelRivalsAngela, the #QueenofHeven,” while everyone else sided with the Man Without Fear. Sourheart elevated the celebration with a most dramatic “Let the Devil….OOOOOOUUUUUUUUUGGGGGGHHHH” plus an utterly hypeworthy video. Those divided loyalties show the passion that pays off in combat of the Marvel Rivals players on behalf of his or her characters, as even leleu1506 affected the hashtag #MattMurdock to glibly promote the love for Daredevil.
There was a few softer growls here and there. shadedd_d expressed a sour taste that “#DevilofHellsKitchen should have been one” instead of being some generic Daredevil representation, indicating how picky some fans can get with how their beloved hero is marketed. And TeamMagmaJoey outright begged “begging for a Darelevil one ðŸ˜,” expressing the need for that particular character impersonation.
The hashtag promotion started to wear thin. thenowandnever fired at the devs with “Posting everything but the patch notes,” while luckyraygun laid it bare: “This is not patch notes.” Meanwhile, TotallyNotD4C shared a waiting GIF with the caption, “We’re waiting.” These are loud voices telling that while excited for the hashmojis and giveaways, the player base is thirsting for actual game updates and improvements.
However, a competitive spirit is really reflected in the banter next to it, with shartemmys proudly proclaims, “i will be winning!” tagging friends therein, while Knapplezzz counters with a GIF, probably meaning “we’ll see about that.” These playful exchanges between friends are a testimony of how much fun the giveaway is bringing into the community.
What really makes this interesting is that Marvel Rivals drives engagement well beyond just the game. By creating hashmojis and launching merch giveaways, they put the game out into real-life interaction. Players are battling inside the game, but also spreading their fave characters all over Twitter timelines to compete for some real-world swag.
The whole thing could not have been timed better – the draw runs until mid-October, keeping Marvel Rivals in conversations throughout the fairly crowded fighting season. Besides, they built a low entry barrier so easy to cross: just repost and tag three friends; this has substantially moved the pecuniary barrier down while bloating the visibility through those tags and shares.
Judging by the replies, it appears clear that community is much into the characters and game development. Hashmojis and keychains have fanatics pretty well enthralled, but those same players stand ready to descend in masses on any tangible update. Such mixed reactions speak volumes for a passionate player base demanding fun social media stuff AND serious game improvements.
October 17 is approaching quickly, and players could get onto free-for-all tagging and posting for those limited-edition keychains any day now. Though the fight over favoring either Angela or Daredevil is real, one thing is clear; Marvel Rivals is doing something to get people talking and keep the community engaged in between much larger updates. They just need to put those patch notes down instead of social PR teasing…
