I think Kai Cenat is the one who noticed the tweet from Twitch that says “Who’s Pulling up?” The replies are wild. It’s just one thread too. There’s the hype train passengers, the haters, and everyone in between. It’s honestly a digital zoo.
If you don’t know much about him, Kai Cenat is basically the king of Twitch. He’s known for his subathons, which are marathon streams where he keeps streaming until a certain subscriber goal is reached. And it seems he’s doing another one? Not much is said about the tweet, but people are pretty optimistic.
With all the context I have, my assumption is that it will indeed be massive. I even saw a comment that said “1 Million subs is going to be MASSIVE.” A couple of his other subathons broke records and even crashed Twitch’s systems. There is this insane digital Woodstock level energy with his gamers, streamers, and youth whenever these things happen.
Wait, there are some people who are not excited. Another conversation is unfolding about some promised schools in Africa that apparently never got built. One comment says, “another subathon came before the schools in africa,” and after that, there’s a whole lot of back and forth between the people defending Kai and the people calling out other unfulfilled promises. There is a lot of chaos here.
Let’s also talk about the pure haters. I want to highlight the one that stated, “I’d rather stab my testicles with a glowing hot screwdriver than watch this.” I disagree that it is my favorite, but I suppose it is one of the most graphic, which ironically helps get the point across. People really despise the content, and they are very vocal about it.
There are noteworthy comments because a lot of people say they will watch the stream even if they hate the creator. Someone told a hater, “You will absolutely watch. You’re a hater, you just doesn’t want to admit you like Kai lmao,” which I would say applies to a decent amount of people. Hate-watching is totally a thing in the streaming world.
The gaming community seems divided too — you have mobile gamers hyped with one person talking about hitting “LEGENDARY in COD mobile tonight” while others seem confused about who Kai even is. One reply just says “Who…? 😆” and I think that is totally relatable if you are not deep in streaming culture.
There is also some interesting commentary about Twitch itself — one person pointed out, “Hundreds of small creators begging for you guys to help them get seen and you put an offline stream on the front page for three hours???” which as a small creator myself, raises valid points about platform favoritism and how Twitch treats its bigger creators versus smaller ones.
The money side of it is crazy too — I’ve seen comments like, “5 million for a haircut I’m taking a loan for this !!!!!!!!!!!!!!!!!!!!!!” which like… what does that even mean?? Are people actually taking out loans to donate for subathons?? The economy around these events is wild.
What’s crystal clear is sort of the effect Kai Cenat has on things. People either love or hate him but what’s undeniable is the fact that people talk about him, and his events turn into significant cultural moments. These aren’t just gaming or streaming events — they turn into internet events where everyone has an opinion about them.
Posts like this show just how fractured the different groups of people are. On one end there are the hardcore fans willing to jump in and defend him against any criticism. The other end is the rest of the world who cannot stand the content, and the third group in the middle just loves to enjoy the show. It’s the modern microcosm of how different groups of people consume entertainment.
How about people getting banned from his chat? One response says “I will but I’m banned on his chat, his mods fucked my streak up but it’s cool I support the bro with ads” which shows a mixture of dedication and worry. The parasocial relationships from streaming really are a unique thing.
No matter which side you take, the subathons pertain to a larger issue — that is the direction content creation is taking. They are giant social functions that blend performance, social interaction, and spectacle together.
There is something for everyone — excitement, worry for old promises being met, jokes, confusion, and much more. It’s the epic mega-event response of the internet — an even split among monsters of hype, anticipation, criticism, and memes.
Watching or not, participating or doing nothing, Kai’s subathon is going to be a celebration. And the replies admittedly are the only proof one needs to support this.
