EA CEO Andrew Wilson dropped a bombshell—well, kind of. He delivered a speech confirming the fact that the company isn’t interested in making any dramatic frontline price changes to the games. Ergo, Battlefield 6 will be expected to release at the hot $70 price. And, yes, gamers have clear thoughts on it.
Let me put this one very simply: to pay so much as $70 for a game is not too razzle-dazzle anymore. Some AAA productions have dared test these waters in recent times. But for a company already under attack for its supposed microtransactions and live-service models, this might well be pouring gasoline over an already flaming fire. One player even stated, “They’ll stick with the tactic of releasing half-finished games for $70 that they might improve with a couple of updates in coming years.” Ouch.
Reactions? Mixed. Some totally welcome it: “I’ll spend $100. The franchise has 4 years between each game. They can have my money,” stated Twitter user @IUsedToBeChunky. Skeptical faces dominate. “Nobody is buying $80 games,” contends @Discod844. “Especially with the state of triple-A gaming at the moment.”
That in turn begs the question: “So what are they going to monetize after Battlefield?” Because let’s be honest-EA is being talked about here, so restraint is rarely the answer. @DeadEyeWild teased, “Can’t wait to see the cosmetic prices.” @ShadePJ, on the other hand, brings up the question everybody’s been pondering: “So is there gonna be a battle pass that will have to be bought on top of the $70?” Give yourself a gold star if you guessed: Probably.
Doom-posting is not the way for everybody; some are cautiously optimistic. For instance, @BlitzBlitz99 said, “If they revert back to stuff they did before [Battlefield] 2042 in terms of content, I’m so down for it.” But even he agrees that the franchise maintains a “bugs at launch” tradition all the way back to BF3. Classic.
Then we’ve got the buy-it-on-sale crowd. @Alchemagnus, reminiscent of those great days of midnight Walmart releases, shrugs and says, “I’ll wait till it’s $9.99 on Steam.” @1amdabeast joins in on the same energy, wishing for the old days when Battlefield cost £39.99. Good times.
But here’s the funny thing: they’re not the only ones. $70 pricing is climbing its way up the industry, whether players are happy about it or not. Which brings us again to the real question: Will Battlefield 6 earn that price?
So what is the verdict? The verdict remains split among gamers: Some will throw money at it Day One, others will buy it once discounted, and some are just done with AAA pricing. One thing is for sure, though: At the moment, EA is wagering that Battlefield 6 will be worth the hype. If it isn’t, well, the internet won’t be pretty.
Until then, keep your wallets close and your expectations low. Just in case.
